Volume 3,Issue 7
Study on the Innovation Path of Ethnic Traditional Festival Culture Based on the Integration of Culture and Tourism
The integration of culture and tourism is an important national strategy to promote cultural prosperity and the high-quality development of the tourism industry. As a concentrated embodiment and key carrier of China’s excellent traditional culture, ethnic traditional festivals embrace a historical opportunity for innovative development against the backdrop of the integration of culture and tourism, while also facing challenges such as diluted connotations, homogeneous competition, and inheritance gaps. This paper focuses on the research of the innovation path of ethnic traditional festival culture from the perspective of the integration of culture and tourism. Firstly, it analyzes the inherent logical alignment between the integration of culture and tourism and ethnic traditional festivals in terms of value goals, functional needs, and experience forms. Then, it points out the problems existing in the current tourism development of ethnic traditional festivals, including superficial cultural connotations, homogeneous forms of expression, marginalized subject status, weak industrial linkage, and rigid application of technology. Finally, it proposes transformation strategies from five dimensions: concept, content, form, technology, and industry. It advocates a conceptual shift from "resource plundering" to "value symbiosis", content innovation from "form replication" to "connotation interpretation", form optimization from "single viewing" to "diversified experience", technology application from "mechanical superposition" to "intelligent empowerment", and industrial upgrading from "ticket economy" to "industrial ecology". The purpose is to realize the coordinated development of the inheritance of ethnic traditional festival culture and the tourism industry, and enhance its cultural value and market competitiveness.
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