Volume 3,Issue 8
A Study on Blended Teaching of Basic Marketing Courses in Secondary Vocational Schools in the Digital Era
In the digital era, adopting blended learning approaches in marketing fundamentals courses at secondary vocational schools not only enhances teaching efficiency but also enriches students’ learning experiences, cultivating marketing professionals equipped to meet digital age demands. This study proposes blended learning strategies including curriculum optimization, unified online-offline teaching objectives, diversified instructional formats, strategic selection of digital platforms, and development of scientific evaluation systems. The research demonstrates that effective implementation of blended learning can significantly improve teaching quality in vocational marketing courses, providing robust support for cultivating digital marketing talent.
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