Volume 3,Issue 8
Research on the Development of Red Study Travel Products in the Western Frontier Reclamation Area
This project delves into the red cultural and tourism resources of the Western Frontier Reclamation Area, as well as their current development status, exploring optimization strategies for red study tours. Using RMP theory, it identifies and categorizes red cultural resources (R), evaluates their value, and identifies core customer groups and market demands through questionnaires and online reviews (M). It then analyzes the external environment and development opportunities to provide a basis for product design (P). Based on RMP analysis, representative red tourism resources are selected to design thematic products, which are validated for feasibility and appeal through visitor satisfaction surveys. Finally, drawing on successful domestic cases, it proposes optimization strategies from two aspects: enhancing product development quality and creating a friendly destination.
[1] Lin Y, 2023, Research on the Development of Red Study Travel Products in Wenzhou City Based on RMP Theory, thesis, Northwest Normal University.
[2] Wang L, Huang W, Zhang Y, 2022, SWOT Analysis and Countermeasures for the Development of Red Study Travel in Gansu Province. Tourism Overview, 2022(13): 70–72.
[3] Wang X, 2023, Research on the Popularization of the Border Reclamation Spirit, thesis, Tarim University.
[4] Xin J, 2023, Research on the Development of Study Travel Products in Nuodeng Ancient Village Based on RMP Analysis. Journal of Baoshan University, 42(3): 21–27.
[5] Deng J, 2022, Research on Tourist Satisfaction with Red Tourism Resources in Southern Xinjiang’s Border Reclamation Areas Based on IPA Method, thesis, Tarim University.
[6] Yi J, 2020, Research on the Development of a Scale for Adolescents’ Red Study Travel Learning Effects from the Perspective of Learning Theories, thesis, Guangzhou University.
[7] Pan Y, 2021, Research on the Spatiotemporal Evolution and Influencing Factors of Tourism Industry Efficiency in Xinjiang, thesis, Xinjiang University.
[8] Peng S, 2023, Research on the Optimization of Red Study Travel Products for Primary and Secondary Schools in Changsha, thesis, Guilin University of Technology.
[9] Long X, 2024, Research on the Optimization of Red Study Travel Products for Primary and Secondary Schools in Jinggangshan City, thesis, Guilin University of Technology.
[10] Huang Y, 2024, Research on the Development of Red Study Travel Products in Nanchang Under the Background of Cultural and Tourism Integration, thesis, Guilin University of Technology.
[11] Li X, Deng Y, 2024, Development and Practice of Red Study Travel Courses in Colleges and Universities in Central Guangxi from the Perspective of Cultural and Tourism Integration. Tourism Overview, 2024(3): 109–111.
[12] Pan Y, 2021, Research on the Spatiotemporal Evolution and Influencing Factors of Tourism Industry Efficiency in Xinjiang, thesis, Xinjiang University.
[13] Wu Q, 2023, Research on the Exhibition Design of Red Pavilions from the Perspective of Semiotics, thesis, Zhejiang Sci-Tech University.
[14] Memetimin M, Liang Z, Yu G, 2024, Research on the Innovation of Development Paths of Tourism Performing Arts Industry in Southern Xinjiang from the Perspective of Cultural Moistening Xinjiang. Economic Research Guide, 2024(2): 125–128.
[15] Zhang H, 2020, Research on the Inheritance of Red Culture in Border Reclamation in the New Era, thesis, Shihezi University.