Volume 3,Issue 9
From Going Out to Going In: Cross-cultural Communication Strategies of Cultural Going Out
Through the analysis of “Flowers and Youth: Silk Road Season”, it has been found that promoting dialogue between different civilizations from a dual perspective, enhancing the integration of cultural outreach with local life, and achieving the reconstruction of communication strategies and value extension can enhance the sense of immersion among cross - cultural communication audiences. The study indicates that to overcome the linguistic, contextual, and cultural cognitive barriers of local audiences, cross - cultural communication needs to creatively transform language, imagery, and sound to align with local cultural contexts, meet the needs of audience localization, and stimulate emotional connections between heterogeneous cultures. The selection of communication strategies, in turn, involves the reconstruction of localized cognition and value adaptation of China’s culture.
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[2] Tan YQ, 2024, Path Analysis of Cultural Tourism Variety Shows Breaking Through Circles in Cross-Cultural Communication Context: A Case Study of “Flowers and Youth: Silk Road Season”. Western Radio and Television, 45(04): 151–154.
[3] Ye X, Shang H, Mao C, 2023, Textual Expression, Discursive Innovation and Technological Empowerment: A Study on the ‘Going Global’ of Chinese Culture—Based on Data Analysis of Variety Shows on YouTube Platform. Social Governance and Communication Research, (01): 66–84 + 247.
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[5] Liao KY, 2023, Cross-cultural Communication of Online Variety Shows from the Perspective of Publicness: A Case Study of “Informal Talks”. Sound Screen World, (03): 61–63.
[6] Zhou F, 2018, Research on the ‘Going Global’ of Variety Shows under the ‘Belt and Road’ Strategy. Audiovisual World, (04): 87–90.
[7] Zhang YY, 2022, Cultural Field Construction of Li Ziqi’s Short Videos in Cross-Cultural Communication Context. Jilin University.
[8] Hu YZ, 2023, Problems and Countermeasures in the Overseas Practice of China’s Original Variety Show Model. Modern Audio-Visual, (03): 14–19.
[9] Wang YL, 2024, The Innovative Development Path of Cultural Tourism Variety Shows under the Background of “Belt and Road”—Taking “Flowers and Youth · Silk Road Season” as an Example. Audio-Visual, (03): 97–100.
[10] Min YC, 2024, Empathy Research on the Shaping of China’s Image by Film and Television Culture under the Belt and Road Initiative: A Case Study of “Flowers and Youth: Silk Road Season”. Southeast Communication, (09): 79–81.
[11] Li XH, 2024, Strategies for Cross-Cultural Empathy Communication in Variety Shows: A Case Study of “Flowers and Youth: Silk Road Season”. News Sentinel, (15): 65–67.
[12] Li FD, Pang M, 2025, The Value of “Flowers and Youth: Silk Road Season” from the Perspective of Cultural Diplomacy. News World, (03): 68–71.