Volume 3,Issue 5
A Brief Analysis on the Construction of Rural E-commerce Service System in Counties of Northwest Sichuan
Against the backdrop of the rural revitalization strategy and the Digital China initiative, developing rural e-commerce represents a crucial pathway for advancing economic and social development in counties across northwest Sichuan. This paper focuses on the construction of the rural e-commerce service system in these counties, systematically examining the current state and core needs of e-commerce development in the region through literature review and case analysis. The study reveals significant gaps in the current e-commerce service system in northwest Sichuan counties concerning infrastructure, logistics and distribution, talent support, brand building, and multi-element coordination, which are constrained by multiple factors such as geographical location, economic foundation, talent outflow, and institutional mechanisms. To address these issues, this paper proposes an optimized pathway for the service system characterized by "government guidance, market-led, and multi-stakeholder collaboration." It emphasizes the reinforcement of infrastructure and cold-chain logistics, the implementation of localized talent development programs, the creation of distinctive regional brands, and the deep integration of e-commerce with cultural tourism and other industries. The aim is to provide theoretical references and practical guidance for enhancing the efficiency of rural e-commerce development, increasing farmers' and herders' incomes, and promoting sustainable regional development in northwest Sichuan counties.
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