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Volume 3,Issue 5

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26 June 2025

Research on Innovative Pathways for Cultivating Talents in the Business Administration Major of Undergraduate Colleges and Universities Empowered by Artificial Intelligence

Qunping Chen1
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1 School of Business, Lingnan Normal University, Zhanjiang 524048, Guangdong, China
EIR 2025 , 3(5), 139–145; https://doi.org/10.18063/EIR.v3i5.604
© 2025 by the Author. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

The rapid development of artificial intelligence (AI) technology is profoundly transforming the landscape of talent cultivation in the Business Administration major at undergraduate colleges and universities. This transformation commences with a reorientation of talent cultivation objectives, encompassing the construction of a composite knowledge system integrating "AI + Business Administration," the cultivation of practical capabilities in intelligent management, and the shaping of professional qualities suited for the intelligent era, thereby forming a comprehensive cultivation orientation. Building upon this foundation, multiple innovative pathways are further explored by delineating the new connotations of capability requirements and the operational logic of empowerment mechanisms. The curriculum system undergoes intelligent upgrades, integrating AI technologies at different levels while promoting interdisciplinary course integration. Teaching scenarios are digitally reconstructed, with the application of virtual simulation experimental platforms and intelligent teaching assistants enhancing the effectiveness of instruction. Industry-education integration progresses towards ecological co-construction, with enterprises participating in the establishment of AI laboratories and the cultivation of dual-qualified teaching staff, thereby aligning talent cultivation more closely with industry realities. These explorations aim to cultivate Business Administration talents capable of keeping pace with the intelligent era and meeting the new demands of industry development.

Keywords
artificial intelligence
Business Administration major
talent cultivation
curriculum system
industry-education integration
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