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Volume 4,Issue 3

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20 December 2025

Innovative Research on Pathways for Upgrading Tourism Consumption Experiences in the Era of Digital Cultural Tourism

Yanling Zeng1*
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1 Hainan Vocational University of Science and Technology, Haikou 571126, Hainan, China
EIR 2025 , 3(11), 47–53; https://doi.org/10.18063/EIR.v3i11.1707
© 2025 by the Author. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

Digital cultural tourism represents a new paradigm in the development of the cultural tourism industry, with the enhancement of consumer experiences being the core driver of its high-quality growth. Set against the backdrop of the digital cultural tourism era, this paper analyzes the key characteristics and evolution logic of tourism consumption experiences, identifies current challenges in experience enhancement at the levels of technological integration, content delivery, and service adaptation, and explores improvement pathways through technological empowerment, content innovation, and service optimization. The findings provide theoretical insights and practical recommendations for advancing the digital transformation of the cultural tourism sector and elevating the quality of tourism consumption experiences.

Keywords
Digital cultural tourism
Tourism consumption
Experience enhancement
Path innovation
References

[1] Zhao L, 2025, Research on the Influencing Factors of College Students’ Participation in Local Tourism Consumption in Changchun City, thesis, Dalian International Studies University.

[2] Zhang H, 2025, Fully Exploiting the Consumption Potential of Inbound Tourism. China Accounting News, 2025-05-09(014).

[3] Zhang L, Wei L, Liang H, et al., 2025, Reconstructing the Pathways of Tourism Consumption Upgrading from the Perspective of the Experience Economy: A Study on Scenario-Based Design and User Behavior Guidance of Slow Tourism Apps. Business Exhibition Economy, 2025(17): 79–82.

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