The continuous penetration of smart media technologies and the ongoing updating of social media platforms are driving structural adjustments in the network public opinion ecology of universities. From the perspective of media and communication, this paper examines the main characteristics and practical difficulties of university network public opinion communication in the smart media era, proposes reconstruction approaches based on technology empowerment, and discusses methods for building a governance paradigm for university network public opinion from the standpoint of value guidance. The paper argues that to improve governance effectiveness in cyberspace, universities need to integrate technical tools with value orientation, advancing simultaneously in areas such as algorithmic governance, technology empowerment, institutional improvement, and pluralistic co-governance.