Volume 4,Issue 2
Construction and Application of a Dual-Dimension Quality-Traffic Evaluation System in Short Video Production Courses for Tourism Management Majors
Against the backdrop of accelerated digital transformation in the cultural and tourism industry, tourism management programs face an increasingly urgent need to cultivate students' comprehensive competencies in short video production and new media operations. Traditional course evaluation systems prioritize quality over traffic and results over process. The limitations no longer meet modern industry talent development standards. This study utilizes the Douyin platform and adopts the Delphi method to construct a Quality-Traffic dual-dimension course evaluation system. A comparative study was conducted between an experimental class (dual-dimension evaluation) and a control class (single-dimension evaluation) to validate its effectiveness. Findings indicate that the experimental class achieved significantly higher average final assignment scores than the control class. The experimental class also demonstrated higher rates of excellent and good grades across all assessments. Additionally, experimental class students reported significantly higher mean scores than the control class in learning motivation, perceived operational capabilities, and satisfaction with the evaluation system. In conclusion, this evaluation system achieves a dual orientation toward production capabilities and operational capabilities, providing a practical reference for the reform of similar course evaluations in tourism management programs.
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