Intangible cultural heritage is the essence of national culture, retaining the historical memory and spiritual connotation of various ethnic groups, and serving as the core carrier of cultural inheritance. As the core area for talent cultivation and cultural dissemination, universities can carry out the inheritance and promotion of intangible cultural heritage. This can not only enhance students’ sense of national cultural identity and promote further quality education, but also enrich the connotation of university discipline construction and promote new cultural leaps. Currently, practical activities can be carried out, intangible cultural heritage content can be integrated into classroom teaching systems, and new media platforms can be used to spread, paving the way for the connection between intangible cultural heritage and universities, thereby achieving dynamic preservation and long-term inheritance of intangible cultural heritage.