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Volume 4,Issue 2

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1 December 2025

Research on the Precision Education Model of Ideological and Political Education in Colleges and Universities Driven by Big Data

Juan Zhang*
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1 Guangdong Technology College, Zhaoqing 526100, Guangdong, China
LNE 2025 , 3(11), 211–217; https://doi.org/10.18063/LNE.v3i11.1461
© 2025 by the Author. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

 In the context of the comprehensive promotion of educational digitalization, the traditional "mass irrigation" model of ideological and political education in universities has become unable to adapt to the characteristics of contemporary college students' diverse thoughts, differentiated needs, and digitalized behaviors. Big data, leveraging its advantages such as full data collection, deep analysis, intelligent matching, and real-time warning, provides core support for the precise transformation of ideological and political education. This paper, based on the fundamental task of fostering virtue and cultivating talents, explains the connotation and value of big data-driven precise education for ideological and political education, systematically analyzes the current practical difficulties of universities in data governance, technology application, team quality, ethical norms, and collaborative mechanisms, and constructs a "precise perception - precise supply - precise guidance - precise evaluation - precise guarantee" five-in-one precise education model. It also proposes feasible and operational implementation paths, providing theoretical references and practical solutions for universities to enhance the targetedness, affinity, and effectiveness of ideological and political education.

Keywords
Big Data
Ideological and Political Education in Universities
Precision Education
Education Model
Educational Digitalization
References

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