ARTICLE
26 November 2025

Research on the Value Embedding and Identity Construction of Traditional Cultural Genes in Modern Innovation and Entrepreneurship

Xiaojing Kuang1 Hui Zhu* Sumei Wang1
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1 Baoding Preschool Teachers College, Zhuozhou 072750, Hebei, China
LNE 2025 , 3(10), 287–292; https://doi.org/10.18063/LNE.v3i10.1153
© 2025 by the Author. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

In the context of the new era, innovation and entrepreneurship have become important driving forces for economic development and social progress. As key bases for talent training, institutions of higher education should add characteristic curriculum modules such as traditional Chinese culture, ethnic culture, and regional economic development history to the innovation and entrepreneurship education system; organize students to participate in practical activities such as social surveys to deeply understand traditional Chinese culture; carry out innovation and entrepreneurship projects to integrate traditional cultural genes into practice; promote interdisciplinary cooperation between innovation and entrepreneurship education teachers and teachers in ethnology, history and other majors to build a compound teaching team; integrate internal and external educational resources to provide strong support for the integration of traditional culture and innovation and entrepreneurship education.

Keywords
traditional culture
innovation and entrepreneurship
value
construction
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