Volume 3,Issue 9
International Management in the Era of Digital Disruption and Artificial Intelligence Innovation: Leadership and Strategic Transformation in A Global Context
Digital disruption and AI-driven transformation are reshaping international management at a systemic, organizational, and leadership level. Problem: Existing multinational corporations (MNCs) face growing uncertainty arising from algorithmic governance, global data regulation, geopolitical fragmentation, and virtual workforce restructuring. Gap: Although prior research recognizes AI as a strategic driver, scholarly work insufficiently explains how AI reshapes international leadership competencies and strategic transformation pathways, particularly within emerging-market multinational contexts. Method: This study adopts a conceptual–comparative approach, integrating international management theories with digital transformation reports, and synthesizes cross-disciplinary literature from AI innovation, global strategy, and digital leadership research. Contribution: The paper develops a three-stage conceptual framework: “AI Innovation → Leadership Adaptation → Strategic Outcomes,” clarifying how AI capabilities reshape leadership roles, competencies, and multinational strategy formation. It further provides policy implications, practice guidelines, and future research directions to support responsible and sustainable human–AI collaborative global management.
[1] Stirrat R L, 2025, Embracing Change in Costal Sri Lanka: Local Strategies in a Global Context. Berghahn Books, New York.
[2] Bayanbayeva A, 2025, Strategic Response or Gaming the Rankings? Unravelling the Strategies Behind Global University Rankings Manipulation in the Higher Education Context of Kazakhstan. Higher Education, prepublish: 1–19.
[3] Lysak S, Henderson K, 2025, Conglomeration, Digital Disruption, and COVID-19: Upheaval-Driven Changes to the Roles of U.S. Local Television News Directors. Electronic News, 19(1): 41–63.
[4] Thomas J, 2023, Digital Disruption: The Hyperlocal Delivery and Cloud Kitchen Driven Future of Food Services in Post-COVID India. International Hospitality Review, 37(1): 161–187.
[5] Thakur R, AlSaleh D, Hale D, 2023, Digital Disruption: A Managers’ Eye View. The Journal of Business & Industrial Marketing, 38(1): 53–70.
[6] Alfred P, Aruta J, 2023, Reducing Employee Burnout in the Context of a Global Crisis and Remote Work: Focusing on Quality of Leader–Member Exchange, Trust in Leader and Organizational Identification. Asian Business & Management, 23(1): 32–54.
[7] Stavrova E, 2022, Academic Publishing: Research Leadership in the Context of Digitalization and Globalization of the Business Environment. Business Ethics and Leadership, 6(4): 92–99.
[8] Li P, Du J, Shahzad F, 2022, Leader’s Strategies for Designing the Promotional Path of Regional Brand Competitiveness in the Context of Economic Globalization. Frontiers in Psychology, 13: 972371–972371.
[9] ESCP Europe, 2019, Digital Transformation and Disruption: On Big Data, Blockchain, Artificial Intelligence, and Other Things. Business Horizons, 62(6): 679–681.
[10] Watt P, 2018, Book Review: Ethical Capitalism: Shibusawa Eiichi and Business Leadership in Global Perspective. Management Learning, 49(4): 504–507.