This study examines innovative approaches to health education for college students within the context of new productive forces, where technological innovation drives societal transformation. The emerging productive forces impose new demands on student health, requiring the integration of digital health literacy alongside traditional physical and mental health education. These demands necessitate personalized, scenario-based, and collaborative approaches. However, current health education in universities faces challenges including outdated content that fails to keep pace with digital environments, underutilized technological tools in delivery methods, mismatched supply-demand structures lacking personalization, and insufficient collaborative mechanisms without closed-loop implementation. The paper proposes four innovative pathways to expand theoretical dimensions of health education, providing actionable optimization strategies for universities to enhance students' digital-age health literacy.