Volume 4,Issue 3
Research on the Path of Brand Value Enhancement for County-level Agricultural Enterprises in the Context of Rural Retalization
The rural revitalization strategy has brought new opportunities for the development of county-level agriculture-related enterprises, and brand value has become a core support for their core competitiveness and the upgrading of county agricultural industries. At present, the brand construction of county-level agriculture-related enterprises is faced with problems such as homogeneous positioning, single communication channels and lack of operation systems, which restrict the exertion of brand value and the efficiency of industrial empowerment. From the perspective of rural revitalization, this paper analyzes the core connotation of the brand value of county-level agriculture-related enterprises, sorts out their practical development dilemmas, clarifies the inherent requirements of rural revitalization for brand value promotion, and then puts forward targeted practical promotion paths, providing practical references for the brand construction of county-level agriculture-related enterprises and the high-quality development of rural industries.
[1] Rim H, Swenson R, Anderson B, 2019, What Happens When Brands Tell the Truth? Exploring the Effects of Transparency Signaling on Corporate Reputation for Agribusiness. Journal of Applied Communication Research, 47(4): 439–459.
[2] Li X, 2025, Research on the Strategy of Enhancing the Brand Value of Agricultural and Sideline Products in Guangxi. Management, 8(2): 42–48.
[3] He Q, 2025, Research on the Path of Brand Value Enhancement of Eco-Agricultural Products in Northwestern Sichuan Under the Dual Carbon Goals. Journal of Innovations in Economics & Management, 6(2): 9–27.