Volume 4,Issue 3
Research on School-enterprise Symbiosis Model for IP-based Training of Visual Communication Design Talents in the Digital Era: Based on the Perspective of Industry-Education Integration
In the digital era, digital technologies have profoundly reshaped the visual communication design industry ecosystem, and talent competition has evolved from skill-oriented to IP-driven. The disconnection between traditional design education and industrial demands has led to a prominent gap between talent cultivation and market needs. Based on the perspective of industry-education integration, this study explores the connotation and practical challenges of IP-oriented cultivation for visual communication design talents, analyzes the theoretical basis of the school-enterprise symbiosis model, and constructs a practical path integrating curriculum industrial integration, practical platform co-construction and evaluation mechanism dynamic optimization. Through case verification and empirical analysis, the research proves that the deep school-enterprise symbiosis model can effectively bridge the talent competency gap, promote designers to transform from skill holders to value creators, and break the dilemma of traditional design education. Aiming at the problems of insufficient collaboration depth, unbalanced resource allocation and imperfect evaluation system in practice, this study puts forward targeted optimization strategies, which provides a theoretical foundation and practical reference for the reform of visual communication design education and the systematic cultivation of IP-oriented talents in the digital era.
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