Volume 4,Issue 3
A Multidimensional Examination of College Students' TikTok User Profiles and Behavioral Motivations in the Context of Mediated Existence
This paper focuses on the landscape of mediated existence, conducting an in-depth analysis of the user profiles and behavioral motivations of college students on TikTok. The research reveals a paradigm shift within this group from instrumental use to ontological dependence, constructing multidimensional identities through the demystification of demographic characteristics, the examination of psychological profiles, and the exploration of embedded social relationships. It further argues that deep gamification logic fuels sensory addiction and emotional compensation, while algorithmic collusion exacerbates cognitive alienation and fragmented thinking. This paper aims to elucidate how digital technologies reshape youth lifestyles, offering profound theoretical insights into the crisis of subjectivity in the digital age.
[1] Zhou XR, 2025, Research on the Impact of Short Video Dissemination on Cultivating Core Socialist Values Among College Students and Countermeasures. Yangzhou University.
[2] Zhang QD, 2023, Research on Precise Information Push on TikTok Based on User Profiling. Heilongjiang University.
[3] Zhao S, 2023, The Impact of TikTok on College Students' Development and Countermeasures. Taste·Classic, (03): 42-44.
[4] Du ZW, 2025, A Study on College Students' Live Streaming Rewarding Behavior Based on Quasi-Social Interaction Theory. Zhejiang University of Media and Communications.
[5] Chao Y, 2024, Factors Influencing and Guidance Strategies for Serendipitous Information Sharing Among College Student Users. Changchun Normal University.
[6] Yang WX, 2025, The Impact of Algorithm Recommendations on College Students' Values and Countermeasures Research. Guangxi Minzu University.
[7] Zhong MC, 2025, Exploration and Application of the TikTok Platform in Mental Health Education at Universities. Journal of Taiyuan City Vocational and Technical College, (05): 158-161.
[8] Zhu YN, 2025, A Study on TikTok Users' Privacy Disclosure Behavior Based on Privacy Computing Theory. Heilongjiang University.
[9] Ding Y, 2025, Research on Guiding College Students' Values in the Context of Algorithm-Based Recommendations. Nanchang University.
[10] Liang YQ, 2025, A Study on Social Anxiety Among Young Users of the TikTok Short Video Platform. Zhejiang University of Media and Communications.
[11] Zhang YQ, 2025, The Impact of Douyin Short Videos on College Students' Values and Countermeasures Research. Tianjin University of Technology.