In the context of vocational undergraduate education dedicated to cultivating high-level and multi-disciplinary technical and practical talents, applied writing, as a core general ability that runs through all professional fields, requires a shift from "format teaching" to "strategic communication ability cultivation". Addressing the deep-seated problems such as emphasizing form over thinking, template over creation, and disconnection from professional practice in current courses, this paper proposes to deeply integrate the value concepts of the craftsmanship spirit, including extreme concentration, meticulousness, customer first, and adherence to tradition and innovation, into the teaching system of the course. The article first demonstrates the high degree of structural similarity between the craftsmanship spirit and high-level applied writing in terms of value logic, ability logic, and career logic, and then systematically constructs a "craftsmanship-cultivating, craftsmanship-enabling, and craftsmanship-leading" integration path from four dimensions: teaching objectives, content reconfiguration, teaching mode, and evaluation system. This path aims to guide students to adopt the posture of "writing artisans", refine rigorous, precise, efficient, and innovative written communication skills, and achieve the transformation from "compliant writing" to "value-driven writing", laying a solid communication foundation for their future development as outstanding engineers, managers, and technical leaders in the industry.