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Volume 4,Issue 3

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26 March 2026

Research on the Presentation of Chinese Culture in College German Textbooks: Taking “Neue Generation von Hochschuldeutsch” As an Example

Zishuang Zhu1* Zuhang Liu1
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1 Tianjin Foreign Studies University, Tianjin 300204, China
© 2026 by the Author. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

Against the backdrop of globalization and educational reform, foreign language textbooks have emerged as vital media for language learning and cultural dissemination. This study takes the “Neue Generation von Hochschuldeutsch” series as its research object and employs a qualitative and quantitative text analysis approach based on the cultural presentation analysis framework for foreign language textbooks. It analyzes the presentation of Chinese culture in the textbooks from two dimensions: content and method. The findings reveal that the textbooks primarily focus on traditional and modern culture, with limited coverage of revolutionary culture. The presentation forms are diverse, with cultural products and practices being more prevalent than cultural figures, concepts, and communities. The presentation methods combine explicit and implicit approaches, with traditional culture being more richly and evenly presented, while modern culture tends to be presented implicitly.

Keywords
Presentation of Chinese culture
College German
German textbooks
Textbook analysis
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