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Volume 3,Issue 8

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26 September 2025

Research on the Four-Dimensional Collaboration and Three Loop Feedback Mechanism of Digitally Empowered University Ideological Propaganda Work

Fabing Guo1 Jing Huang1
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1 Guangzhou Huanan Business College, Guangzhou 510550, Guangdong, China
CEF 2025 , 3(8), 89–95; https://doi.org/10.18063/CEF.v3i8.885
© 2025 by the Author. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

With the rapid development of digital technology, the opportunities and challenges of propaganda and ideological work in universities are unprecedented. This article constructs a digital propaganda and ideological work system centered on the “Four Dimensions and Five Elements”, and points out that under the collaborative cooperation of the “Three Rings, Two Chains, and Two Feedback” mechanism, the intelligent path of ideological and political work in universities can be optimized. The four-dimensional drive encompasses ideas, culture, education, and practice. The five elements include content, form, channel, subject, and effect, which together construct the basic framework of digital propaganda and ideological work. The three-loop mechanism consists of three parts: content generation and push loop, public opinion monitoring loop, and feedback optimization loop. Dual chain refers to the data analysis chain and the emotional interaction chain. Dual feedback is an online and offline linkage feedback system. This model enhances the pertinence, interactivity, and effectiveness of propaganda and ideological work through precise push, real-time monitoring, and dynamic feedback, promoting the transformation of ideological and political education in universities towards intelligence, precision, and systematization.

Keywords
Digital empowerment
Four dimensions and five elements
Three ring; Dual chain
Dual feedback mechanism for university propaganda
Ideological work
Funding
Guangdong Nanbo Institute of Education: “Research on the Issues and Countermeasures of Online Public Opinion Management in Private Colleges in the New Media Era, Taking Guangzhou Huanan Business College as an Example” (Project No.: NBYXYJ202403); 2024 Guangdong Provincial Education Evaluation Association Research Project “Innovation in University Propaganda and Ideological Work Driven by Short Videos: Research on Empowerment Mechanisms and Model Construction” (Project No.: BEPG24149)
References

[1] Ge H, 2024, Exploration of Strategies for Enhancing Ideological and Political Education of College Students from the Perspective of New Media. News Research Guide.

[2] Cao J, Yang T, 2024, Exploring the Digital Empowerment of University Propaganda, Ideological and Cultural Work. Journal of Beijing University of Science and Technology (Social Sciences Edition), 40(2): 33–39.

[3] Li F, 2020, Challenges and Countermeasures of Ideological and Political Education in Colleges and Universities in the Era of All Media. Journal of Shanxi Datong University (Social Sciences Edition), 4: 15–19.

[4] Wan X, 2024, Application and Effect Analysis of Gamified Education Methods in Junior High School Physical Education Teaching. In: 2024 Cultural Information Development Forum Proceedings.

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