Volume 4,Issue 3
Research on Media Crisis Public Relations Strategy of Civil Servants
In the new media era, civil servants 'media crisis management skills have become essential competencies, serving as a vital tool to uphold governmental authority, enhance credibility, and protect public trust. This paper examines strategies for developing such capabilities, analyzes their significance, and addresses current challenges in training. The proposed recommendations aim to improve civil servants' digital literacy and crisis response capabilities, thereby enabling them to better fulfill their roles in public service and governance.
[1] Li WJ, Zheng JY, Yang F, 2025, Can Crisis Information on Government Social Media Stimulate Public Insurance Awareness? Evidence from Public Health Emergencies. Journal of Northeastern University (Social Sciences Edition), 27(06): 69-80.
[2] Li ZB, Cao Q, Wang MH, et al., 2024, Social Media Monitoring: An Important Tool for Government Public Crisis Response. International Public Relations, (22): 142-144.
[3] Zhong W, Liu ML, Fu XT, 2024, Crisis Communication in Government New Media: A Review of Research and the Proposal of a Comprehensive Framework. China Administrative Management, 40(11): 131-140.