Volume 4,Issue 4
Research on the Integration of Ideological and Political Education into Professional Marketing Courses in the Context of Digitalization
With the deep integration of digital technology and the marketing industry, as well as the comprehensive advancement of ideological and political education construction in courses, the marketing major faces practical challenges such as "insufficient supply of ideological and political elements" and "shallow integration of professional knowledge and ideological and political education." This paper, set against the backdrop of digitalization, conducts research from two major dimensions: the construction of a supply system for ideological and political elements and the design of practical implementation pathways. It aims to provide theoretical support and practical references for achieving the organic unity of "professional education" and "value guidance" in marketing, thereby assisting in the cultivation of high-quality talents with both digital marketing capabilities and correct values.
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[2] Wu L, 2024, Teaching Reform and Practice of Ideological and Political Education in Marketing Professional Courses in Higher Vocational Colleges: Taking the Course "New Media Marketing" as an Example. Guangdong Vocational and Technical Education and Research, (09): 174-177.
[3] Wei Q, 2024, Research on the Integration of Ideological and Political Education into the Teaching Practice of Marketing Courses in Higher Vocational Colleges: Taking Liaoning Finance Vocational College as an Example. Journal of Liaoning Economic Vocational and Technical Institute & Journal of Liaoning Economic Management Cadre College, (04): 166-168.
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[5] Wang J, 2024, Exploration of the Integration Path of Ideological and Political Education in Marketing Professional Courses in Applied Universities. Foreign Economic Relations & Trade, (05): 132-135.
[6] Tian Q, Yu Y, Gao T, 2024, Research on the Integration of Ideological and Political Education in Marketing Professional Courses in the Context of "Internet Plus": Taking Statistics as an Example. Modern Business Trade Industry, 45(12): 207-209.
[7] Lei X, 2024, Design and Practice of Ideological and Political Education in the Course "Tourism Marketing" in Secondary Vocational Schools. Nanning Normal University.
[8] Zhao D, Wu Z, Gao Y, 2024, Exploration of the Teaching Reform of Ideological and Political Education in Marketing Professional Courses: Taking "Logistics Management" as an Example. Journal of Chizhou University, 38(01): 111-114.
[9] Chen H, 2024, Exploration of the Teaching Reform of Ideological and Political Education in Marketing Professional Courses: Taking the Course "Marketing" as an Example. Modern Business Trade Industry, 45(04): 195-197.
[10] Xin Y, 2023, Exploration of the Integration Strategies of Ideological and Political Education Elements in Marketing Professional Courses in Higher Vocational Colleges. Financial Management, (12): 94-96.