The application of Artificial Intelligence Generated Content (AIGC) in professional teaching can utilize AI algorithms to generate creative and high-quality content, generate relevant articles, images, audio, etc., enrich professional teaching resources, innovate and apply diverse teaching methods, and improve the quality of professional teaching. Based on this, this article first analyzes the educational value of AIGC empowering innovation and reform in e-commerce majors in vocational colleges, and finally proposes several application strategies for teaching methods, aiming to fully utilize the advantages of AIGC education, construct a new model for cultivating e-commerce professionals, and improve the quality of e-commerce talent cultivation.