Against the backdrop of China's advancing national strategy for cultural digitization, Liangzhu Culture, as a key piece of evidence supporting the 5,000-year history of Chinese civilization, faces both opportunities and challenges in its innovative transformation and communication through technology. Based on field research, questionnaire surveys, and in-depth interviews, this study systematically examines the current state and key characteristics of digital communication practices related to Liangzhu Culture. It identifies major problems such as the superficial integration of technology, uneven communication coverage, and lack of innovation in cultural products. The paper proposes a four-dimensional optimization pathway—integrating technology and culture, linking online and offline platforms, driving industrial innovation, and fostering social collaboration. This framework aims to provide theoretical references and practical models for the digital preservation and communication of cultural heritage.