Volume 4,Issue 3
Practical Values and Practical Paths for the Integration of Tourism and Education in the New Era
With the in-depth advancement of the cultural and tourism integration strategy in the New Era, cross-border linkages between the tourism industry and education have gradually become a key driver for industrial upgrading and educational reform. The integration of tourism and education breaks the single recreational nature of traditional tourism and the closed model of classroom teaching, realizing two-way empowerment: transforming tourism resources into educational resources and embedding educational resources into real scenarios. In recent years, China’s study travel market has entered a stage of rapid growth with a scale of over 100 billion yuan, showing strong momentum. However, it also exposes structural problems such as superficial integration, homogeneous products, weak faculty, and inadequate industry governance. This paper systematically analyzes the diverse practical values of tourism-education integration, identifies current development bottlenecks, and proposes optimized paths from five dimensions: institutional improvement, curriculum development, talent cultivation, digital empowerment, and brand building. It aims to promote the deep, standardized, and high-quality integrated development of tourism and education, and provide references for the implementation of quality-oriented education and the upgrading of the cultural and tourism industry.
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